Welcome to Francois Louw’s blog site.

In a nutshell

I’m a marketer, fundraiser, social entrepreneur, campaigner and designer with a passion for philanthropy.


Francois Louw

I am an innovative marketer, fundraiser, designer and social entrepreneur with close to a decade’s worth of experience in the sustainable development and conservation industries. I hold a Master’s degree in Social Anthropology from the University of Stellenbosch and was recently awarded the WWF Nedbank Green Trust Emerging Leadership Fellowship Award 2016 – a structured mentorship and leadership programme for professionals in the biodiversity sector. I have a strong passion for social innovation, entrepreneurship, biodiversity and philanthropic ventures.


Surrendering security: Growth potential strategies and Weber

“Growth demands a temporary surrender of security.” – Gail Sheehy, New York Times Bestselling Author Ensuring that a business continues to grow and remain sustainable often involves launching a new brand, extending a brand into a new market, entering into a co-product branding venture with another brand or even diversifying into a new market with …

The customer’s always right: Brand portfolio management during the age of accountability and transparency

Managing a range of brands across various product categories comes both with opportunity – like an increased share across markets and leveraging established brands – but also with challenges – like maintaining a collective corporate brand, shared values and complimentary brand identities. Effectively managing a coordinated brand portfolio in today’s society where customers have instant …

The Right Blend: Integrated Marketing Communications in UNICEF’s Tap Project

Remaining competitive and ensuring that marketing activities effectively and consistently reach a specific target market remains one of the biggest challenges to any organisation. It is said that people are bombarded with more than 500 commercial messages each day. So how do organisations cut through this ‘noise’? This week I look at integrated marketing communications …


Email: francois@francoislouw.com

Address: Cape Town, South Africa

LinkedIn: https://www.linkedin.com/in/francois-louw-2b719427/